IP geolocation technology has been around for a long while. It is the only non-intrusive tool a service provider can use to estimate the geographical location of online visitors. IP geolocation has proved itself as the main driving engine for delivering location-based services such as content localisation, digital rights management…

Most modern mobile and web apps have location-based features enabled for content personalisation and customer targeting. These features aretransforming the way we shop online, stream digital content, and read news. Almost all online commerce and social networks are driven by these hyper-local targeting features. At the heart of these features…

Some years ago, the popularity of social networking websites had triggered a debate around the relevance of email addresses. Many thought that we were witnessing their death and that social profiles were going to take the lead. On the contrary, email addresses have become more relevant today than ever. It…

In our company blog post, IP Geolocation Demystified, we outlined how IP Geolocation works, the methods used by service providers and the pitfalls of existing technologies in this space. The main summary of the article was as follows: So how do IP Geolocation service providers operate? The entry level IP…

These days it is quite common to see websites asking permission to access user locations. There are multiple use-cases of using location data to personalise your web content and deliver targeted messaging. This feature can be enabled in any website by using HTML 5 Geolocation API and is widely supported…